Think about location, too. Will you keep your business local or sell everywhere? If you want to teach a foreign language, but your entire community speaks the same foreign language you do, you may have to look for students outside your immediate area.
Beyond practicality, be sure to choose an activity you enjoy, so you’ll stay motivated through challenging times.
Now you need to connect with potential customers. Boost visibility on your home turf and beyond, with an online presence. Creating social media handles for your business is a smart starting point. Before you tell people about your business, you want to give them some way to reach you about it. Bonus: The followers you attract to your account online can serve as a customer base.
You may also want to investigate paying small amounts to advertise on social media, because you can target specific demographics of viewers for your ads, and test to see what tactics are most effective. Every little bit of exposure helps—but remember that advertising can get pricey and offset your profits. You may want to employ one tactic at a time, to control costs and better measure your results.
Consider setting up a business-only free email account, too. You may not need to set up and maintain (and pay for) a full website, however, especially if you’re planning to use an existing website community to market your product or service.
Then get in touch with friends, family, neighbors and colleagues. Encourage friends to spread the word about your business; make business cards or shareable posts to expedite your word-of-mouth marketing.